Legal

Privacy Policy

Last updated: March 28, 2026

This policy explains how The Endurance Method collects, uses, and protects your personal data when you use this website or purchase training plans.

1. Who We Are

The Endurance Method is the data controller responsible for personal data collected through this website and related services.

2. Information We Collect

Depending on how you interact with the site, we may collect:

  • Identity data (for example, your name)
  • Contact data (for example, email address)
  • Transaction data (for example, purchases and payment status)
  • Technical data (for example, browser type, device information, IP address)
  • Usage data (for example, pages visited and interactions)
  • Email preference data (for example, opt-in status and unsubscribe status)
  • Email delivery event data from service providers (for example, delivered, bounced, complaint, and unsubscribe events)
  • Limited engagement data for optional updates where enabled (for example, open and click events)

3. How We Use Your Data

We use personal data to:

  • Provide and deliver digital training plans
  • Respond to enquiries and support requests
  • Process payments and maintain records
  • Improve site performance and user experience
  • Comply with legal obligations
  • Send service emails, including subscription confirmations and purchase-related messages
  • Send optional email updates only where you have explicitly opted in, with clear expectations on content and frequency
  • Process unsubscribe requests and maintain suppression records to prevent further optional emails
  • Monitor bounces and complaints to improve email reliability and protect our sending reputation

4. Legal Bases for Processing

Where UK GDPR applies, we process data based on one or more legal grounds:

  • Contract performance or legitimate interests for service emails (for example, subscription confirmations and purchase-related messages)
  • Consent where required by law for optional update emails
  • Legal obligation and/or legitimate interests for compliance records, including unsubscribe and suppression records

5. Payments

Payments are processed by third-party payment providers. We do not store full payment card details on our servers.

6. Cookies and Analytics

We may use cookies and similar technologies for essential site functionality and analytics. You can control cookies through your browser settings and any cookie consent controls provided on the site.

7. Data Sharing

We may share data with trusted service providers (such as hosting, analytics, payment processors, and email delivery providers) only where necessary to operate the service, and subject to appropriate safeguards. This includes AWS Simple Email Service (Amazon SES), which processes data such as email address, message metadata, and delivery events on our behalf.

8. Data Retention

We retain personal data only for as long as necessary to provide services, meet legal or accounting obligations, resolve disputes, and enforce agreements. We may retain email preference, unsubscribe, and suppression records for longer where needed to ensure your opt-out choices are honored and to comply with applicable law.

9. Your Rights

Depending on your location, you may have rights to:

  • Access personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your personal data
  • Object to or restrict certain processing
  • Request portability of your data
  • Withdraw consent where processing relies on consent

You can unsubscribe from optional update emails at any time by using the unsubscribe link included in those emails.

10. Data Security

We apply reasonable technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, or disclosure.

11. International Transfers

Where data is transferred outside your jurisdiction, including where service providers such as AWS process data in other regions, we take steps to ensure appropriate protections are in place in line with applicable privacy laws (for example, adequacy decisions or standard contractual clauses where required).

12. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with a revised "Last updated" date.

13. Contact

For privacy-related questions, unsubscribe issues, or to exercise your rights, please contact us using the contact section on the website or the dedicated privacy email address listed there. We aim to respond to all privacy and email-related requests promptly. If required by law, you may also have the right to lodge a complaint with your local data protection authority.

14. Email Communications

We use email service providers, including AWS Simple Email Service (Amazon SES), to send:

  • Service emails (for example, subscription confirmations, receipts, and essential account or service notices)
  • Optional updates sent only to users who have explicitly opted in and confirmed their subscription.

These providers may process your email address, message metadata, and email event data (for example, delivered, bounced, complaint, and unsubscribe events). You can unsubscribe from optional updates at any time, and we maintain suppression records to ensure your preference is respected.

We monitor email delivery events to maintain high deliverability and protect our sending reputation, which helps ensure that important service emails reach your inbox.

All emails sent are directly related to user actions or explicit subscription requests and are not sent on a bulk unsolicited basis.

15. Email Consent and Sending Practices

We only send emails to users who have explicitly requested them.

For newsletter or update subscriptions, we use a double opt-in process, meaning you must confirm your email address before receiving any emails.

We do not send unsolicited emails and we do not use purchased, rented, or third-party email lists.

Email communications are limited to:

  • Service-related emails (such as confirmations and essential notifications)
  • Optional updates that you have explicitly agreed to receive

Optional update emails are sent infrequently and are limited to no more than 1-2 emails per month.

You can unsubscribe at any time using the link included in every email. Once unsubscribed, your email address will be added to a suppression list to ensure no further optional emails are sent.

We do not send bulk email campaigns to users who have not directly interacted with our website or provided explicit consent.